How can one design change a woman, her wardrobe,
and the environment?

With inspiration from the designer, the design and you.

Sign up for the release of one new convertible design
by one designer every month in our Digital Editions.
Enjoy $20 shopping on us.

* indicates required
Close

B. on the Runway

posted 2012 Feb by Jerah Coviello

We were featured at the SRQ Fashion Week Couture Show. In house designer Russet, took our signature B design (a 20 way to wear design) and made it long, lacey, and fluid. See our 4 models on runway. These specific runway samples are for sale in our Shop! These are one-of-a-kind designs and made to the models measurements. Make sure you check the measurements to see if you measure up. Glam ready for that special occasion and ready to ship! 

Video by Steve McAllister
Music by Igor
Designs: by Russet
Models: Lyndsay, Liz, Marquel, Tricia, Lauren
MUAH: Kelly of Blush Salon, Elena of Me Too Salon, Sabrina of EuroModa Hair Design



Pregnant in B

posted 2012 Jan by Jerah Coviello

When Jerah was pregnant a year ago she lived in her B. It was a clothing design that served her from the 3 month "I am just showing stage" through her 8 month Baby Blessing and carried her into post pregnancy. In fact it was the easiest slip on for the first 3 months with her new little one that took her from bed to out the door in style in minutes. New mom's you know what I mean when your wardrobe just becomes the last thing on your mind with a new babe in the house. But, you also know what it feels like to go through that massive change when you just need to feel a little pretty during the first 3 months.



If you are an expecting momma or know an expecting momma this is a great gift. 

Not only will the B fit during pregnancy, it fits post pregnancy without any changes to the design. Instead of spending money on a new wardrobe of pregnant momma clothing, grab 3 of these, wear them all different ways, mix and match them with your preggie pants, layer them over long sleeves or under a jacket, and you are set for urban eco chic look from pregnant to mommahood. In fact, Jerah still wears all of her B's a year later.  

We did a little photo shoot with an expecting mamma. 

We turned her into a sci-fi fantasy queen. Remember to B. You

PHOTO SHOOT: 

Photographer: Morgann Klooster
Model: Jesse
Hair and Makeup: Neva Durham
Clothing: B by Russet
Art Director: Jerah Coviello







A Convertible Life

posted 2011 Dec by Jerah Coviello

We luv a convertible life. This week we are musing over Russet, our in-house designer.

We like to think we did it. For you that is. 

We launched our website with the best in convertability. We took the three F's women drop when standing in front of their closet with nothing to wear, yet again. Take a look at what Russet did with Fit, Function and a closet of F'in unwearables when she created B a made to measure, 20+ way to wear design available in 4 poppy colors, 3 neutrals and 1 lace until January 31st. 


The convertible life photoshoot. One garment + one hair cut = many ways to wear. 
PHOTOGRPAHER: Morgann Klooster
MODEL: Jerah
LACE B: By Russet
CONVERTIBLE HAIR: Dylonn - D.Cole Salon
JEWELRY: Midgeann Schotsch - Jewelry Fountain
MAKEUP: Jacqueline Ann


B. Business 

wear your B as a top with that suit and sleek chic hair.



B. Bohemian 

wear your B as a hoodie dress with peek-a-boo hair. Layer over stockings & a turtleneck and a warm winter coat or long badass trench.




B. You 

wear your B as dress with denim. Give that hair a messy shake.



B. Beachy Glam 

Wear Your B As A Dress Under A Corsette. Flip Your Hair To One Side For Definition Glam.



B. Bella 

Wear Your B As A Gathered Frock With Your Favorite Ribbon And An Standout Up-Do For Cocktail Hour.




B. Bold 

Wear Your B As A Sexy Deep V With Your Favorite Tights And Punky Jewelry. Mohawk That Hair For A Bold Statement.




72 Hour Flash Sale, Ends Tomorrow 12/15

posted 2011 Dec by Jerah Coviello


Today is a very special day for us. We are featured on Pure Citizen, a flash sale site with a heart.

You save you up to 70% on designers doing good in the world for 72 hour flash sales ranging from beautiful eco fashion items, to beauty good for you, & lifestyle brands. Today, and for the next 72 hours (ending on 12/15), you can support us!

We have designed exclusively for Pure Citizen members, 'A' ripe scarf you can wear three ways to keep warm this winter. With only a small batch of 96 available for Pure Citizen members at a discounted $35 price this makes a perfect holiday season gift. Made from 100% super soft high quality organic cotton t-shirts screen printed with a limited design of a ‘woman of the sea‘ and trimmed with a warm fleece. These come in three on trend colors & patterns:


1. southwestern turquoise
2. pure snow white
3. geometric moss
 

For more information, read all about Pure Citizen's story that Jerah covered over at Modern Hippie Mag.

New ecovogue365™ video

posted 2011 Nov by Jerah Coviello

check out our latest video: